Innovation is the engine of the global economy.
Innovation isn’t for the meek, the timid, nor those who need to know everything before advancing. To create real and sustainable innovation, companies must at some point take a leap of faith.
We’re here to help our clients do just that by creating talented teams around an approach that’s been developed and proven working with a wide variety of companies across an eclectic group of industries. From food and packaged goods to consumer electronics, financial, health care and automotive, we’ve helped create hundreds of millions of dollars of top-line growth for companies by creating new products that satisfy deep consumer desires while differentiating themselves from the competition.
There’s no secret sauce, no magic formula, no proprietary process, just dedicated, talented people who’ve been there, done that and are ready to do it again and again and again.
Whether you’re looking to improve an existing product, add new products to your portfolio, enter a new category or create a new business, the fundamentals of innovation are the same. Find – or better yet create – a consumer need and meet it in a way that’s different from and superior to any solution they already have available.
Sounds easy, right? It isn’t. With all the variables in design, research, execution, business model, engineering and manufacturing, it’s easy to put a foot wrong somewhere along the way. Add to this that consumers are often less than truthful in research and it’s no wonder that seven out of every ten new products fail in the marketplace.
We take a holistic approach, creating integrated innovation teams that leverage the brand, business assets, design, engineering and every other aspect as early in the process as possible. It’s this approach that allows us to offer a full suite of innovation services to help your company grow and succeed.
Our services include:
- Innovation strategy
- Business model development
- Consumer insights
- Ideation facilitation
- Concept development
- Industrial design
- Visual brand language
- Launch planning
Whether you choose to engage us for a complete insight-to-market project or just one phase, you’ll get an experienced team that can help you beat the odds and achieve success.