Funny thing about branding. Unless you keep reminding people who you are, what you do and why you’re worth the price, they tend to forget about you – no matter how big you are. That’s what Pepsi is finding out after underspending on marketing for the past decade. Pepsi’s market share peaked in 2004 has […]

There are two dimensions to growth: proficiency and expansion. Do the same thing over and over again and you’ll become more proficient at it. Do something different on a regular basis and you’ll expand your knowledge and skills. Most companies – and people – must do both. The trick is not to expand before you […]

How could this possibly have turned out badly? Last week McDonald’s ran a promotion asking people to share their favorite stories about the hamburger chain on Twitter using #McDStories. In just two hours McDonald’s was forced to shut down the campaign but not before people shared some stories that were less than complimentary. “#McDStories worked […]

Now that the NFL Conference championships are over, it’s time to turn our attention to the Super Bowl. No, I’m not talking about the game, though it should be a good one. You may not have noticed, but the hype for the Super Bowl began last week when VW released this teaser commercial to whet […]

In honor of Paul Stanley’s 60th birthday, here are a few lessons we can learn from the iconic rock band Kiss about branding. 1. Make sure your product is right first It took over three years and wasn’t until they released their third album that Kiss finally found their sound with their signature song “Rock […]

Forget the buzzword, what is true innovation? How should it be used and how does it affect our everyday lives? Harvey Briggs takes a critical look at how the concept of innovation is used today, and what it should be in this months Innovation Management post.

And not the way they were forty years ago when Pinto’s were exploding on highways and byways across the country. In the category that matters most when it comes to volume in the U.S. Ford has laid down the gauntlet at this year’s North American International Auto Show with the 2013 Fusion. Not content to […]

Obesity is a health problem in the U.S. But for cities and states who have to pay for the effects of obesity through increased health care costs, it’s an economic one. Thus, we’re seeing a rash of new campaigns designed to scare people into eating less. This effort from New York City is drawing criticism […]

The quality of questions we ask determines the level of the knowledge we gain. If you want to get more out of work, school, meetings, life; learn to ask better questions.

Shakespeare famously wrote, “That which we call a rose. By any other name would still smell as sweet.” This is great advice for marketers, and the folks at Sunsweet have taken it to heart. Remember prunes? Yeah, those wrinkly things that old people eat to help them go? Well, it seems as though they weren’t […]