Where did it go wrong for Kodak? Their company was founded on incredible technical innovation that met a huge consumer need. They continued innovating throughout their history. They were consistent advertisers, developing memorable emotional pitches that drove their market share to near monopoly status. In 1976 they sold 90% of the film and 85% of […]
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It’s good, but is it original?
Is it a case of plagiarism or coincidental creativity? After universal praise for the ad featured in yesterday’s post, my friend Gene share this cover from the 2005 Nada Surf album, The Weight is a Gift. Interesting. Unless I travel to Brazil and confront the creative team – which wouldn’t be easy given my level of proficiency in […]
View PostSimply brilliant
When your target is literate and understands the concept of metaphor, you can do a lot more with your advertising. Or as this ad demonstrates, less. This insightfully concepted, beautifully illustrated ad for Corre Cutia Bookstore in Brazil captures the universal benefit of a great book in one simple visual. Just as important, it communicates why […]
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